How to make Telemarketing Campaign successful via Messaging?

‘‘If you want something you have never had, you must be willing to do something you have never done.’’

Thomas Jefferson

To leave competitors behind, it is paramount to increase the sales of products or services. For this, telemarketing comes to the mind as it can bring effective results without any huge investment.

However, getting better results via telemarketing isn’t easy as you have to make sure that no stone is left unturned. That’s why most of the business owners take the help of outbound telemarketing companies.  

Telemarketing Campaign

Nowadays, outbound call centres take the help of text messaging to make the telemarketing campaign successful. Are you wondering how messaging can help to increase the sales of products or services? Have a look at the below-mentioned tips:      

Consistent promotion

As far as telemarketing is concerned, you can secure better sales results by promoting products or services. But at the very same time, it is imperative to take care of potential customers’ comfort zone. This is so because placing a telemarketing call to prospects at an inappropriate time simply means wasting time and resources.

During the business hours, most of the people don’t like to answer telesales call. Even, telemarketers get thrashed by the prospects because of making contact between 9 AM and 6 PM.

Now, one question arises and that is ‘What is the best time to promote products?’ Here, text messaging comes to rescue as it not only ensures consistent promotion but also maintains the comfort zone of potential customers.

In order to make telemarketing campaign successful, outbound telemarketing companies should tell agents to send attention-grabbing messages that explain only key factors of products or services.

In addition, contact number should also be added as there are high chances that prospects may want to contact a company after getting impressed with the information that they got via SMS.

Improves the answer rate              

In the previous point, we have revealed that potential customers often don’t prefer to answer telesales call. Owing to this, outbound telemarketing companies face the hassle of poor answer rate, which consequently, leads to low sales conversion rate.  

Therefore, telemarketers should take the help of text messaging as it can help to improve the contact rate. If agents send a message to let potential customers know about the upcoming call, the latter is more likely to interact. Consequently, this leads to better sales.

In a nutshell, text messaging could work as a tool that can help to improve the average answer rate.

Helps to make testimonials 

Telesales agents often use testimonials so as to convince prospects to buy products or services. Testimonials show the experience of those people who have had already brought products. These help potential customers to make a purchase decision.

So, it wouldn’t be wrong to say that testimonials are vital to make telemarketing campaign successful. But to create testimonials, it is significant to solicit feedback from existing customers. To get reliable feedback results, current customers should be contacted at the right time. Here, the significance of text messaging gets increased. 

This is so because if a company inform customers about the survey call in advance, they are more likely to give honest feedback.